The Blue Feet Foundation
The Blue Feet Foundation is a non-profit organization based in Arlington, MA, United States, that raises money to support research and the protection of the blue-footed booby in the Galapagos Islands. The population of the
Blue-footed booby in the Galapagos has fallen by 60% since the 1960s.
I designed the logo for the blue socks the company sells in order to raise money to help save these unique and endangered birds.
Design for a Cause
The founders are just 16 and 13-year-old brothers and for the past four years, they have been selling bright blue socks so everyone can have blue feet like the blue-footed booby. They use the money to fund scientific research on the Blue-Footed Booby population decline in the Galapagos. So far they have sold over 20,000 pairs and raised over $150,000!
When the brothers reached out to me they had launched a competition on the popular design site 99designs. With over thirty other designers in the race to impress them, I came up with a fun, animated version of the Blue Footed Booby Bird that landed me first place and an opportunity to design their packaging for the socks.
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