Bosley Real Estate
With over 200 talented representatives across the GTA and beyond, Bosley continues to be a highly nimble, adaptive, modern and most importantly, integrity driven full service team. They are a family run, Canadian business that understands the importance of just that...family and business.
They strive to ensure that their customers are confident their Bosley Representative can provide invaluable advice, dependable service, and any necessary resources throughout the real estate process.
I was a part of a small marketing team responsible for designing various collateral for
Bolsey Real Estate agents at their Glenforest and Niagara-on-the-Lake offices.
I was under extreme pressure to design in a fast past environment. I was tasked to deliver feature sheets for multimillion-dollar properties, newspaper ads in the Globe and Mail, magazine ads in Toronto Life Magazine, and social media tiles for the companies Facebook and Instagram accounts.
Do it like a BOSS!
Boss has also long been a slang term for “excellent,” with evidence reaching back to the 1880s. ... To do something like a boss, or “with a swaggering skill,” then, plays with both senses of the word: the conventional one (doing something with authority) and the slang one (and doing it extremely well).
I came up with a mini social media campaign with a play on the word BOSS and BOS. BOS is the nickname or a shortened version of Bosley.
Design for Agents
What I quickly learned while working at a real estate agency is that this world was very competitive. Every agent wants to be number 1 and have their own branding, however, the marketing team was instructed to abide by the branding guidelines to ensure continuity and that the collateral being designed had a Bosley look and feel to it.
Since the real estate world is so competitive, the marketing team always found ways to have a bit of fun, keep up with holidays, and break through the clutter. Here are some social media concepts and designs I came up with.
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